BRAND DEVELOPMENT

Have you ever heard of the phrase, “you built a house of sand on a foundation of straw”?

It means everything that you build on an unstable foundation will fall through and amount to nothing after all of your hard work. Even more likely, the thing you build won’t get far in the first place.

 

Brand development is the foundation. When businesses don’t dedicate enough time to building a brand foundation, it all comes crashing down.

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