Do you need a Church Website? Yes. and here's why...
Updated: Jul 8, 2020
Having an inviting and engaging church website is paramount in today’s world. Most people today will Google churches and narrow down which ones to choose based on the church’s website. While about 96% of pastors use computers at church and many use technologies during their sermons, not that many actually have a church website. This can prove problematic since millions of church-goers and prospective church-goers search the Internet and their own place of worship’s website each day. If you haven’t already started building a website for your church, here’s why you’ll want to consider building one in 2020.
1. A Website Keeps Your Congregation Engaged and Active
According to research, over 60% of church-goers say that a church’s website is important in facilitating their participation at church. A church website allows them to explore serving opportunities at church, connect with the congregation and community, forward helpful information to others, and more.
If you include valuable information such as community bulletins, event calendars, volunteer sign-up forms, blog posts, podcasts, recorded sermons, social media links, etc. on your church’s website, you provide great opportunities for members of your congregation to stay well-informed and active in what is happening at your church, as well as events and programs your church is sponsoring or organizing.
2. A Website Allocates a Central Location to Share Up-to-Date Events Calendars, Service Programs, and Bulletins
Instead of spending tons of money printing out calendars, information about programs, and bulletins, and then mailing them each month or every few weeks, you can simply upload them and share them on your website. In addition to saving money and decreasing your paper trail, you’ll be able to easily update calendar and program information last-minute on your website in case anything changes. People will also be able to sign up for events and programs online at their own convenience, which will be much easier to organize and track.
A church website should be prioritized towards the guests first and then the church members. Your church web design, however, should serve both.
3. A Website Can Welcome Outsiders to Your Congregation and Ministry
You can use your church’s website as a space to extend an open invitation to prospective members and those who are seeking spiritual guidance. A lot of prospective worshipers may be timid or unsure about attending church simply because they haven’t been to one before and are afraid of being rejected or being perceived as an outcast. Use your website to put them at ease and express your desire to have them visit your church.
4. A Website Showcases Your Church’s Community Involvement
Use your church’s website to display the reach and extent of your ministry and inspire others to get involved too, even if they aren’t current members of your congregation. Showcase programs your church oversees or supports within your community, such as after school programs, programs that feed the homeless, etc. You’ll especially want to highlight other non-profits and community organizations your church works with often, as well as special holiday events and programs you host each year. You’ll want to showcase that your ministry and community reach goes beyond services hosted on Sundays.
5. A Website Can Extend a Secure Way to Receive Digital Donations and Contributions
49% of all church giving transactions are completed with a card nowadays and 60% of church-goers are willing to donate their tithes digitally. With a church website, you can allow others to donate when it’s convenient for them online. You can include a secure portal that collects payments digitally on your website.
6. A Website Provides Links to Social Media Outlets, Podcasts, Recordings, and Blog Posts—Spiritual Content People are Searching for Already
According to research, people are beginning to search for online church options in staggering numbers. Millions of people want to listen to sermons via podcast or through video. And, millions of people read blog posts too. In addition, about a quarter of the world’s population has access and regularly uses social media.
You can include the type of content that people are searching for already on your church’s website. For example recording some of your sermons, or regularly sharing blog posts, or even short inspirational thoughts on your website—it’s a great way to build your online and in-person congregation, while spreading your ministry.
After considering all the benefits that building a website can bring to your congregation, church, and community listed above, you won’t want to delay building it any longer.